I ♥ Milwaukee

Step 1: Lure an internationally renowned architect to build a career defining work

Step 2: Convince some of the oldest, wealthiest families in Wisconsin to pony up $300 million dollars

Step 3: Acquire an art collection worth tens of millions of dollars.

Step 4: Have a bunch of local radio stations promote “Martinifest” an all-you-can-drink-martini party at the art museum for $30 and have people vomit and climb on priceless works of art.

It’s almost as if the collective unconscious of the city is in Homer falsetto “Ooh look at me, I like looking at French paintings! Blahhhhh!”